FACTOR-ANALYSIS OF MEDIA EXPOSURE DATA USING PRIOR KNOWLEDGE OF MEDIUM

被引：4
|
作者：
JONES, VJ [1 ]
SILLER, FH [1 ]
机构：
[1] UNIV BRITISH COLUMBIA,FAC COMMERCE & BUSINESS ADM,VANCOUVER V6T 1W5,BC,CANADA
来源：
JOURNAL OF MARKETING RESEARCH | 1978年 / 15卷 / 01期
关键词：
D O I：
10.2307/3150416
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：137 / 144
页数：8
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