FACTOR-ANALYSIS OF MEDIA EXPOSURE DATA USING PRIOR KNOWLEDGE OF MEDIUM

被引：4

|

作者：

JONES, VJ ^{[1
]}

SILLER, FH ^{[1
]}

机构：

[1] UNIV BRITISH COLUMBIA,FAC COMMERCE & BUSINESS ADM,VANCOUVER V6T 1W5,BC,CANADA

来源：

JOURNAL OF MARKETING RESEARCH | 1978年 / 15卷 / 01期

关键词：

D O I：

10.2307/3150416

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：137 / 144

页数：8

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