ADVERTISING AND THE CONSUMER MOVEMENT

被引：2

|

作者：

Dameron, Kenneth

机构：

来源：

JOURNAL OF MARKETING | 1941年 / 5卷 / 03期

关键词：

D O I：

10.2307/1246666

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

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页码：234 / 247

页数：14

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