ADVERTISING AND THE CONSUMER MOVEMENT

被引：2

|

作者：

Dameron, Kenneth

机构：

来源：

JOURNAL OF MARKETING | 1941年 / 5卷 / 03期

关键词：

D O I：

10.2307/1246666

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

下载

收藏

页码：234 / 247

页数：14

相关论文

共 50 条

[1] Consumer eye movement patterns on yellow pages advertising
Lohse, GL
JOURNAL OF ADVERTISING, 1997, 26 (01) : 61 - 73
[2] Hand movement speed in advertising elicits gender stereotypes and consumer responses
Malik, Sumit
Sayin, Eda
PSYCHOLOGY & MARKETING, 2022, 39 (02) : 331 - 345
[3] ADVERTISING - CONSUMER INFORMATION AND CONSUMER DECEPTION
LUSHBOUG.CH
CALIFORNIA MANAGEMENT REVIEW, 1974, 16 (03) : 80 - 82
[4] REPETITIVE ADVERTISING AND CONSUMER
EHRENBERG, AS
JOURNAL OF ADVERTISING RESEARCH, 1974, 14 (02) : 25 - 34
[5] Repetitive advertising and the consumer
Ehrenberg, ASC
JOURNAL OF ADVERTISING RESEARCH, 2000, 40 (06) : 39 - 48
[6] Advertising: Selling the Consumer
不详
ANNALS OF THE AMERICAN ACADEMY OF POLITICAL AND SOCIAL SCIENCE, 1917, 73 : 231 - 231
[7] TRENDS IN CONSUMER ADVERTISING
Benson, John
JOURNAL OF MARKETING, 1938, 3 (01) : 20 - 26
[8] Direct-to-consumer advertising and consumer welfare
Jayawardhana, Jayani
INTERNATIONAL JOURNAL OF INDUSTRIAL ORGANIZATION, 2013, 31 (02) : 164 - 180
[9] Advertising in Newspapers Movement
de las Heras Pedrosa, Carlos
Jambrino Maldonado, Carmen
HISTORIA Y COMUNICACION SOCIAL, 2014, 19 : 847 - 860
[10] Advertising and Consumer Culture in China
Cheng, Yang
INTERNATIONAL JOURNAL OF COMMUNICATION, 2019, 13 : 459 - 461

← 1 2 3 4 5 →