A COMPARATIVE-STUDY OF EUROPEAN AND JAPANESE MULTINATIONAL FIRMS MARKETING STRATEGIES AND PERFORMANCE IN THE UNITED-STATES

被引：0

作者：

KOTABE, M ^{[1
]}

OKOROAFO, SC ^{[1
]}

机构：

[1] UNIV TOLEDO,MARKETING & INT BUSINESS,TOLEDO,OH 43606

来源：

MANAGEMENT INTERNATIONAL REVIEW | 1990年 / 30卷 / 04期

关键词：

MARKET PERFORMANCE; MARKETING STRATEGY; EUROPEAN; JAPANESE; MULTINATIONAL FIRMS; AND COMPARISON;

D O I：

暂无

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

引用

页码：353 / 370

页数：18

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