A COMPARATIVE-STUDY OF EUROPEAN AND JAPANESE MULTINATIONAL FIRMS MARKETING STRATEGIES AND PERFORMANCE IN THE UNITED-STATES

被引：0

作者：

KOTABE, M ^{[1
]}

OKOROAFO, SC ^{[1
]}

机构：

[1] UNIV TOLEDO,MARKETING & INT BUSINESS,TOLEDO,OH 43606

来源：

MANAGEMENT INTERNATIONAL REVIEW | 1990年 / 30卷 / 04期

关键词：

MARKET PERFORMANCE; MARKETING STRATEGY; EUROPEAN; JAPANESE; MULTINATIONAL FIRMS; AND COMPARISON;

D O I：

暂无

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

引用

页码：353 / 370

页数：18

共 50 条

[1] BUSINESS STRATEGIES AND COMPETITION IN THE SEMICONDUCTOR INDUSTRY - A COMPARATIVE-STUDY ACROSS UNITED-STATES, JAPANESE, AND EUROPEAN FIRMS - EGELHOFF,WG
不详
RESEARCH MANAGEMENT, 1987, 30 (06): : 47 - 48
[2] MULTINATIONAL STRUCTURES AND STRATEGIES OF UNITED-STATES FOOD FIRMS
HANDY, C
MACDONALD, JM
AMERICAN JOURNAL OF AGRICULTURAL ECONOMICS, 1989, 71 (05) : 1246 - 1254
[3] THE UNITED-STATES AND JAPANESE SPACE PROGRAMS - A COMPARATIVE-STUDY
WELLS, DR
HASTINGS, DE
SPACE POLICY, 1991, 7 (03) : 233 - 256
[4] A COMPARATIVE-STUDY OF UNITED-STATES AND JAPANESE PATENT SYSTEMS
KOTABE, M
JOURNAL OF INTERNATIONAL BUSINESS STUDIES, 1992, 23 (01) : 147 - 168
[5] A COMPARATIVE-ANALYSIS OF THE PROFITABILITY PERFORMANCE OF THE LARGEST UNITED-STATES, EUROPEAN AND JAPANESE MULTINATIONAL-ENTERPRISES
HAAR, J
MANAGEMENT INTERNATIONAL REVIEW, 1989, 29 (03) : 5 - 18
[6] JAPANESE MARKETING STRATEGIES IN THE UK - A COMPARATIVE-STUDY
DOYLE, P
SAUNDERS, J
WONG, V
JOURNAL OF INTERNATIONAL BUSINESS STUDIES, 1986, 17 (01) : 27 - 46
[7] A COMPARATIVE-STUDY OF EUROPEAN AND UNITED-STATES HPLC COLUMN TRENDS
MAJORS, RE
LC GC-MAGAZINE OF SEPARATION SCIENCE, 1989, 7 (06): : 468 - &
[8] APPROACHES TO EUROPEAN REGIONAL MANAGEMENT BY LARGE UNITED-STATES MULTINATIONAL FIRMS
DANIELS, JD
MANAGEMENT INTERNATIONAL REVIEW, 1986, 26 (02) : 27 - 42
[9] MULTINATIONAL STRUCTURES AND STRATEGIES OF UNITED-STATES FOOD FIRMS - POLICY IMPLICATIONS
PAGOULATOS, E
AMERICAN JOURNAL OF AGRICULTURAL ECONOMICS, 1989, 71 (05) : 1258 - 1261
[10] UNITED-STATES AND JAPANESE DIRECT-INVESTMENT IN KOREA - A COMPARATIVE-STUDY
LEE, CH
HITOTSUBASHI JOURNAL OF ECONOMICS, 1980, 20 (02) : 26 - 41

← 1 2 3 4 5 →