LEADERSHIP DECISION-MAKING PROCESSES IN THE CONTEXT OF DATA DRIVEN TOOLS

Digital economy vast streams of data have created a new paradigm for the business intelligence processes, increasing the potential of advanced analytics and cognitive data tools. Big data structures are used in business intelligence to work with massive amount of dataset to extract value for effective business decision. The current research seeks to address the following question: how can leaders integrate new technology in their decision process to achieve business goals? Emerging technologies directly created organizational power shift and internal bureaucracy adjustments as a result of data transparency trend and decision-making levels changes. A new type of organizational culture and the leadership role in the organizational development becomes necessary. The significant impact over the organizational systems and business goals requires a strategic approach in implementing data driven decision-making processes.