MARKETING A NEW PRODUCT - HISRICH,RD, PETERS,MP

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作者：

FAULDER, G

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来源：

JOURNAL OF THE MARKET RESEARCH SOCIETY | 1979年 / 21卷 / 02期

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中图分类号：

F [经济];

学科分类号：

02 ;

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页码：133 / 134

页数：2

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