Analysis of cruise ship visitors from an evaluative and emotional perspective

The Center for Tourism Studies (Cestur) and the Tourism Secretariat (Sedetur) as well as other research centers in Mexico, have developed studies related in particular to visitor satisfaction. The results that are presented on their web pages are of a transversal character and are integrated with the visitor profile generating a rather extensive database limiting it's application. The objective of this study is to analyze visitor satisfaction in a cruise ship destination from an evaluative and emotional perspective. The methodology consisted of a extensive bibliographical review to understand the focus applied to the concept as well as to the context including both dimensions in a survey that was applied the second and third weeks in July 2013 to 385 visitors. Data confirm visitor satisfaction from an evaluative and emotional perspective and identify that a vast majority of visitors do not consume food services since these are offered onboard. Results allow the presentation of an outlook of the subject and the possibility of replicating it in a longitudinal model.