Business model design of a company intensive knowledge from the perspective of models of change

The objective of the article is to design the business model in knowledge intensive business from the perspective of a change model consisting of four stages: 1) play, 2) play the same, 3) play better and 4) reinventing the game. In terms of methodology, qualitative case study strategy was used. The results of the analysis of the business model show that the company is reactive to customer requirements, however, from the perspective of change models it was possible to identify a series of actions that would evolve the business model, by introducing new products and services. In conclusion, the traditional way of designing business models has a limitation as to predict their evolution over time which can be overcome with changing models.