Corporate strategies of automotive firms: how to become global leaders

被引：6

作者：

Caiazza, Rosa ^{[1
,3
,4
]}

Nueno, Pedro ^{[2
,5
]}

机构：

[1] Parthenope Univ Naples, Dept Management, Naples, Italy

[2] IESE Sch Business, Barcelona, Spain

[3] Univ Libre Bruxelles, Brussels, Belgium

[4] Wharton Univ Penn, Philadelphia, PA 19104 USA

[5] CEIBS, IESE, Dept Entrepreneurship, Shanghai, Peoples R China

来源：

COMPETITIVENESS REVIEW | 2014年 / 24卷 / 02期

关键词：

Corporate strategy; Automotive; Strategic partnerships;

D O I：

10.1108/CR-12-2012-0035

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Purpose - This article aims to evidence current trend in automotive industry and discuss corporate strategies to become global leaders. Design/methodology/approach - Case studies are used to evidence the relevance of cross-border M&A in automotive industry. Findings - This study evidences how automotive firms can become global leaders. Originality/value - The article offers a better understanding of firms' strategies to compete in automotive industry.

引用

页码：119 / +

页数：6

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