Corporate strategies of automotive firms: how to become global leaders

被引：6
|
作者：
Caiazza, Rosa [1 ,3 ,4 ]
Nueno, Pedro [2 ,5 ]
机构：
[1] Parthenope Univ Naples, Dept Management, Naples, Italy
[2] IESE Sch Business, Barcelona, Spain
[3] Univ Libre Bruxelles, Brussels, Belgium
[4] Wharton Univ Penn, Philadelphia, PA 19104 USA
[5] CEIBS, IESE, Dept Entrepreneurship, Shanghai, Peoples R China
来源：
COMPETITIVENESS REVIEW | 2014年 / 24卷 / 02期
关键词：
Corporate strategy; Automotive; Strategic partnerships;
D O I：
10.1108/CR-12-2012-0035
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Purpose - This article aims to evidence current trend in automotive industry and discuss corporate strategies to become global leaders. Design/methodology/approach - Case studies are used to evidence the relevance of cross-border M&A in automotive industry. Findings - This study evidences how automotive firms can become global leaders. Originality/value - The article offers a better understanding of firms' strategies to compete in automotive industry.
引用
收藏
页码：119 / +
页数：6
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