The innovation and success of consumer electronics using new product development process

This research attempts to establish a model of a new product development process suitable for a consumer electronics company to help the firm become a strategic organisation and realise its creation/innovation. I built a conceptual framework and proposed three hypotheses. Data to test this research using a benchmarking questionnaire were gathered from 38 consumer electronics firms. The results indicated that, in a comparison between new-to-the-world products and product modifications, the former was generally more important than the latter in most stages. Furthermore, during the planning phase, the focus was on how to formulate technology into a product, and these products derived from technologically and commercially discontinuous innovation significantly emphasised this phase considerably more so than those products created from commercially discontinuous innovation or continuous innovation.