Based on extant literature, conceptual model of the new product development (NPD) process has been developed. The model is to find out key success factors of NPD process. The focus is to investigate what the project management characteristics that help firms to become more successful in development projects are. The model is empirically tested in Korea and China. The model suggests what are key success factors and causal relationship between and among those constructs in the conceptual model for new product development process.
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Univ Washington, Sch Business, Mkt & Int Business, Seattle, WA 98195 USAUniv Washington, Sch Business, Mkt & Int Business, Seattle, WA 98195 USA
Mu, Jifeng
Peng, Gang
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Youngstown State Univ, Williamson Coll Business Adm, Youngstown, OH 44555 USAUniv Washington, Sch Business, Mkt & Int Business, Seattle, WA 98195 USA
Peng, Gang
Tan, Yi
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Shanghai Jiao Tong Univ, Antai Sch Econ & Management, Shanghai, Peoples R ChinaUniv Washington, Sch Business, Mkt & Int Business, Seattle, WA 98195 USA
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Liverpool John Moores Univ, Sch Engn, Liverpool L33AF, Merseyside, EnglandLiverpool John Moores Univ, Sch Engn, Liverpool L33AF, Merseyside, England