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Key Factors for Product Innovation Success
被引：0
|作者：
Allan Anderson
[1
]
机构：
[1] the Product Development and Management Association
来源：
关键词：
In;
Key Factors for Product Innovation Success;
D O I：
暂无
中图分类号：
F273.1 [企业技术管理];
学科分类号：
1202 ;
120202 ;
摘要：
Product innovation is often described as the"life blood"of a company.Just like blood that flows through the human body,product innovation provides sustenance and the basis for growth.But product innovation is very challenging for most companies.The costs involved and the risk of failure are h igh.Research i ndicates new product failure rates of
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页码：70 / 71
页数：2
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