A consideration of the process of co-creation of value with customers

被引：6
|
作者：
Fujioka, Yoshirou [1 ]
机构：
[1] Hiroshima Univ, Grad Sch, Naka Ku, 1-1-89 Higashisenda, Hiroshima 7300053, Japan
来源：
ARTIFICIAL LIFE AND ROBOTICS | 2009年 / 14卷 / 02期
关键词：
Co-creation; C-create value; Experience;
D O I：
10.1007/s10015-009-0732-8
中图分类号：
TP24 [机器人技术];
学科分类号：
080202 ; 1405 ;
摘要：
A focus on the customer has been recognized as a key factor in the success of a company, and considerable research has been conducted in the fields of management and marketing. This case study aims to fill this gap by focusing on the way grocery retailers co-create value with their customers by using a new technology called CalNeCo.
引用
收藏
页码：101 / 103
页数：3
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