A consideration of the process of co-creation of value with customers

被引：6
|
作者：
Fujioka, Yoshirou [1 ]
机构：
[1] Hiroshima Univ, Grad Sch, Naka Ku, 1-1-89 Higashisenda, Hiroshima 7300053, Japan
来源：
ARTIFICIAL LIFE AND ROBOTICS | 2009年 / 14卷 / 02期
关键词：
Co-creation; C-create value; Experience;
D O I：
10.1007/s10015-009-0732-8
中图分类号：
TP24 [机器人技术];
学科分类号：
080202 ; 1405 ;
摘要：
A focus on the customer has been recognized as a key factor in the success of a company, and considerable research has been conducted in the fields of management and marketing. This case study aims to fill this gap by focusing on the way grocery retailers co-create value with their customers by using a new technology called CalNeCo.
引用
收藏
页码：101 / 103
页数：3
相关论文
共 50 条
  • [1] How valuable are your customers in the brand value co-creation process? The development of a Customer Co-Creation Value (CCCV) scale
    Merz, Michael A.
    Zarantonello, Lia
    Grappi, Silvia
    [J]. JOURNAL OF BUSINESS RESEARCH, 2018, 82 : 79 - 89
  • [2] Examining the mechanism of the value co-creation with customers
    Zhang, Xiang
    Chen, Rongqiu
    [J]. INTERNATIONAL JOURNAL OF PRODUCTION ECONOMICS, 2008, 116 (02) : 242 - 250
  • [3] A Consideration on Success Factors in Product Innovation from the Viewpoints of Value Co-creation with Customers
    Sakano, Hiroyuki
    Kosaka, Michitaka
    [J]. 2013 10TH INTERNATIONAL CONFERENCE ON SERVICE SYSTEMS AND SERVICE MANAGEMENT (ICSSSM), 2013, : 53 - 58
  • [4] The Role of Customers' Involvement in Value Co-creation Behaviour is Value Co-creation the Source of Competitive Advantage?
    Ercsey, Ida
    [J]. JOURNAL OF COMPETITIVENESS, 2017, 9 (03) : 51 - 66
  • [5] Value Co-creation with Customers and Its Impact on Capabilities
    Zhang, Xiang
    Wang, Guo-xing
    ShangGuan, Jingchang
    Xiao, Yanqiu
    [J]. IEEM: 2008 INTERNATIONAL CONFERENCE ON INDUSTRIAL ENGINEERING AND ENGINEERING MANAGEMENT, VOLS 1-3, 2008, : 2087 - +
  • [6] Engaging customers in value co-creation or co-destruction online
    Zhang, Tingting
    Lu, Can
    Torres, Edwin
    Chen, Po-Ju
    [J]. JOURNAL OF SERVICES MARKETING, 2018, 32 (01) : 57 - 69
  • [7] Measuring the constructs and mechanism of the value co-creation system with customers
    Zhang, Xiang
    Chen, Rong-qiu
    Li, Li
    [J]. 2007 IEEE INTERNATIONAL CONFERENCE ON INDUSTRIAL ENGINEERING AND ENGINEERING MANAGEMENT, VOLS 1-4, 2007, : 2071 - +
  • [8] An empirical study on value co-creation system by integrating customers
    Zhang Xiang
    Chen Rong-qiu
    [J]. PROCEEDINGS OF 2007 INTERNATIONAL CONFERENCE ON MANAGEMENT SCIENCE & ENGINEERING (14TH) VOLS 1-3, 2007, : 1068 - +
  • [9] Developing Measures of Customerization Capabilities for Value Co-creation with Customers
    Zhang, Xiang
    Chen, Rong-qiu
    Li, Li
    [J]. 2007 INTERNATIONAL CONFERENCE ON WIRELESS COMMUNICATIONS, NETWORKING AND MOBILE COMPUTING, VOLS 1-15, 2007, : 3935 - +
  • [10] Understanding customers hospital experience and value co-creation behavior
    Samsa, Caglar
    Yuce, Alpaslan
    [J]. TQM JOURNAL, 2022, 34 (06): : 1860 - 1876
12345