DETERMINANTS OF PRIVATE BRAND ATTITUDE

被引：69

|

作者：

MYERS, JG ^{[1
]}

机构：

[1] UNIV CALIF BERKELEY,BERKELEY,CA

来源：

JOURNAL OF MARKETING RESEARCH | 1967年 / 4卷 / 01期

关键词：

D O I：

10.2307/3150168

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：73 / 81

页数：9

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