Enterprises and Competitiveness: an Italian Case Study

被引：0
|
作者：
Barmo, Morhaf [1 ]
机构：
[1] Parthenope Univ Naples, Econ & Law Dept, Naples, Italy
来源：
QUALITY-ACCESS TO SUCCESS | 2014年 / 15卷 / 142期
关键词：
competitiveness; export; nternationalization; strategy;
D O I：
暂无
中图分类号：
C93 [管理学];
学科分类号：
12 ; 1201 ; 1202 ; 120202 ;
摘要：
The international competitiveness is more and more strong, above all in key sectors like the agri-food one. An interesting example is the wine sector: as a matter of fact, in Italy enterprises are usually too little in order to react to big international companies' strategies. In this study it is analyzed the Italian wine-market and enterprises' export of one of the most important Regions through a survey to the main firms of the sector: it indicates firms' actual features and difficulties on international markets, but also future perspectives.
引用
收藏
页码：94 / 97
页数：4
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