Application Study of Marketing in Tourism Enterprises' Competitiveness: A Case Study of Yuntai Mountain in China

被引：0
|
作者：
Li, Ting [1 ]
机构：
[1] Beijing Jiaotong Univ, Sch Econ & Management, Beijing 100044, Peoples R China
来源：
LISS 2014 | 2015年
关键词：
Tourism enterprise; Marketing; Core-competitiveness; Yuntai Mountain;
D O I：
10.1007/978-3-662-43871-8_126
中图分类号：
T [工业技术];
学科分类号：
08 ;
摘要：
With the accelerated process of economic globalization, the tourism's competition becomes fierce increasingly. How to gain a competitive advantage among so many tourism enterprises has become a hot topic in domestic and foreign travel managers and specialists. As an indispensable work in every corporation, marketing is essential in order to upgrade core competitiveness of tourism enterprises. Through took Yuntai Mountain in China as an example, this thesis concluded with two gains: Five characteristics of tourism marketing; four measures to upgrade the marketing core-competitiveness of tourism enterprises.
引用
收藏
页码：877 / 881
页数：5
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