From place marketing to place branding and back

被引：50

|

作者：

Govers, Robert

机构：

来源：

PLACE BRANDING AND PUBLIC DIPLOMACY | 2011年 / 7卷 / 04期

关键词：

D O I：

10.1057/pb.2011.28

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

[No abstract available]

引用

收藏

页码：227 / 231

页数：5

相关论文

共 50 条

[21] Back to basics in the marketing of place: the impact of litter upon place attitudes
Parker, Cathy
Roper, Stuart
Medway, Dominic
[J]. JOURNAL OF MARKETING MANAGEMENT, 2015, 31 (9-10) : 1090 - 1112
[22] Place Branding and Marketing from a Policy Perspective: Building Effective Strategies for Places
Echattabi, Hicham
[J]. PLACE BRANDING AND PUBLIC DIPLOMACY, 2024,
[23] Place Branding and Marketing from a Policy Perspective: Building Effective Strategies for Places
Annisa, Sarah
[J]. INTERNATIONAL PUBLIC MANAGEMENT JOURNAL, 2024,
[24] Place branding in the eyes of the place stakeholders - paradoxes in the perceptions of the meaning and scope of place branding
Kallstrom, Lisa
Siljeklint, Per
[J]. JOURNAL OF PLACE MANAGEMENT AND DEVELOPMENT, 2024, 17 (01) : 74 - 89
[25] Place branding as urban policy: the (im)political place branding
Lucarelli, Andrea
[J]. CITIES, 2018, 80 : 12 - 21
[26] City marketing for Bogota : a case study in integrated place branding
Kalandides, Ares
[J]. JOURNAL OF PLACE MANAGEMENT AND DEVELOPMENT, 2011, 4 (03) : 282 - 291
[27] Institutionalized place branding strategy, interfirm trust, and place branding performance: Evidence from China
Zhao, Weihong
Sun, Ru
Kakuda, Nakaya
[J]. JOURNAL OF BUSINESS RESEARCH, 2017, 78 : 261 - 267
[28] A place in the sun: The politics of place, identity and branding
Mayes, Robyn
[J]. PLACE BRANDING AND PUBLIC DIPLOMACY, 2008, 4 (02) : 124 - 135
[29] A place in the sun: The politics of place, identity and branding
Robyn Mayes
[J]. Place Branding and Public Diplomacy, 2008, 4 (2) : 124 - 135
[30] Place Branding: Lombok
Smith, Ariesta Dahlia
Raharjo, Lianti
[J]. ADVANCED SCIENCE LETTERS, 2015, 21 (04) : 1012 - 1015

← 1 2 3 4 5 →