INTERNATIONAL SELLING AND SALES MANAGEMENT: SALES FORCE RESEARCH BEYOND GEOGRAPHIC BOUNDARIES

被引：27
|
作者：
Baldauf, Artur [1 ,2 ]
Lee, Nick [3 ,4 ,5 ]
机构：
[1] Univ Vienna, Econ & Business, Vienna, Austria
[2] Univ Bern, Sch Business, Inst Mkt & Management, Bern, Switzerland
[3] Aston Univ, Birmingham, W Midlands, England
[4] Aston Business Sch, Mkt & Org Res, Birmingham, W Midlands, England
[5] Aston Business Sch, Mkt Res Grp Convenor, Birmingham, W Midlands, England
来源：
JOURNAL OF PERSONAL SELLING & SALES MANAGEMENT | 2011年 / 31卷 / 03期
关键词：
D O I：
10.2753/PSS0885-3134310301
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
[No abstract available]
引用
收藏
页码：211 / 217
页数：7
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