Selling the sales force on automation

被引：0
|
作者：
Cotteleer, M [1 ]
Inderrieden, E [1 ]
Lee, F [1 ]
机构：
[1] Marquette Univ, Milwaukee, WI 53233 USA
来源：
HARVARD BUSINESS REVIEW | 2006年 / 84卷 / 7-8期
关键词：
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Sales force automation applications have great potential to enhance companies' sales processes, yet many reps strongly resist SFA implementation. Five recommendations can help smooth the integration.
引用
收藏
页码：18 / +
页数：4
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