Attributing Strategic Intention and Global Reach Within a Cross-Cultural Understanding of the Chinese "Belt and Road Initiative"

被引:0
|
作者
Schnell, James A. [1 ]
机构
[1] Fulbright Scholar Assoc, 5213 Sabine Hall, New Albany, OH 43054 USA
关键词
Belt and Road Initiative; China; Cross-cultural relations; Kenneth Burke's Dramatistic Pentad; Marshall McLuhan;
D O I
10.1007/s40647-018-0213-3
中图分类号
C [社会科学总论];
学科分类号
03 ; 0303 ;
摘要
This paper conveys a cross-cultural understanding of the Chinese Belt and Road Initiative (BRI) using principles of western rhetoric as basis for interpretation. Thus, an American perspective is stressed. Most specifically, Kenneth Burke's Dramatistic Pentad is used for initial clarification along with the explanation of how further understanding can be realized via Fantasy Theme Analysis to better appreciate the expression of rhetorical vision. Recognition of how BRI can be understood differently, depending on the cultural context, is emphasized. This is couched in the contextual framing of mass media influences as explained by Marshall McLuhan.
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页码:487 / 498
页数:12
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