ESTIMATING CONSUMER PREFERENCES FOR A NEW DURABLE BRAND IN AN ESTABLISHED PRODUCT CLASS

被引：81
|
作者：
RYANS, AB [1 ]
机构：
[1] UNIV WESTERN ONTARIO,LONDON,ONTARIO,CANADA
来源：
JOURNAL OF MARKETING RESEARCH | 1974年 / 11卷 / 04期
关键词：
D O I：
10.2307/3151290
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：434 / 443
页数：10
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