MARKETING-RESEARCH - METHODOLOGICAL FOUNDATIONS - CHURCHILL,GA

被引：0

|

作者：

FERGUSON, CE

ELDIRGHAMI, A

机构：

[1] UNIV ALABAMA,UNIVERSITY,AL 35486

[2] UNIV WISCONSIN,OSHKOSH,WI 54901

来源：

JOURNAL OF MARKETING RESEARCH | 1977年 / 14卷 / 01期

关键词：

D O I：

10.2307/3151081

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：131 / 132

页数：2

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