ECONOMIC ASPECTS OF PRODUCTION AND CONSUMPTION OF MILK AND DAIRY PRODUCTS

The milk sector in Ukraine has been facing several acute problems. This article analyses the economic aspects of production, as well as consumption of milk and dairy products in Ukraine. The purpose of the study is to analyze the state of production, as well as the consumption of milk and dairy products in Ukraine, to identify the the factors influencing the production, marketing and consumption of these products. The optimal amounts of milk and dairy products production are determined, which will enable to meet the needs of the population according to the rules of rational nutrition. The article attracts attention to the problems of the dairy products complex of Ukraine, which results in insufficient consumption of the necessary products by the majority of the population of the country, which leads to inconsistencies between production, solvency and the needs of the population. The factors which affect the supply and demand for milk and dairy products in Ukraine are determined. The development of the dairy products complex in Ukraine requires intensification of branches of dairy cattle breeding, the development of the forage base, optimization of the relations between farms with the processing industry of the agroindustrial complex, the improvement of the price mechanism for the formation of the milk resources market and the improvement of the quality and range of dairy products.