Relationship between Business Strategy and Business Model Studied in a Sample of Service Companies

被引:14
|
作者
Slavik, Stefan [1 ]
Zagorsek, Branislav [1 ]
机构
[1] Univ Econ Bratislava, Fac Business Management, Dolnozemska 1-b, Bratislava 85102, Slovakia
关键词
business model; Canvas; business strategy; strategy-model relations;
D O I
10.7441/joc.2016.04.05
中图分类号
F [经济];
学科分类号
02 ;
摘要
A business model and a business strategy are the basic conditions of a company existence. A business model describes and explains how a company works and makes money. A business strategy describes and explains how, where and for what purpose and goal a business model will be used. The research seeks to ascertain whether there is any measurable relationship between a strategy and a model. An identification of this relationship will deepen knowledge of strategic management of the company and it is a reason for further research on the nature of relationship between a model and a strategy.
引用
收藏
页码:72 / 84
页数:13
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