Four experiments examined the effects of increasing the number of food pellets given to hungry rats for a lever-press response. On a simple variable-interval 60-s schedule, increased number of pellets depressed response rates (Experiment 1). In Experiment 2, the decrease in response rate as a function of increased reinforcement magnitude was demonstrated on a variable-interval 30-s schedule, but enhanced rates of response were obtained with the same increase in reinforcement magnitude on a variable-ratio 30 schedule. In Experiment 3, higher rates of responding were maintained by the component of a concurrent variable-interval 60-s variable-interval 60-s schedule associated with a higher reinforcement magnitude. In Experiment 4, higher rates of response were produced in the component of a multiple variable-interval 60-s variable-interval 60-s schedule associated with the higher reinforcement magnitude. It is suggested that on simple schedules greater reinforcer magnitudes shape the reinforced pattern of responding more effectively than do smaller reinforcement magnitudes. This effect is, however, overridden by another process, such a contrast, when two magnitudes are presented within a single session on two-component schedules.