STRATEGIC MANAGEMENT OF INNOVATION: MANAGING EXPLORATION-EXPLOITATION BY BALANCING CREATIVITY AND CONSTRAINT

被引：15

作者：

Saetre, Alf Steinar ^{[1
]}

Brun, Eric ^{[2
]}

机构：

[1] Norwegian Univ Sci & Technol, Dept Ind Econ & Technol Management, Alfred Getzv 1, N-7491 Trondheim, Norway

[2] Univ Stavanger, Dept Business Adm, N-4036 Stavanger, Norway

来源：

INTERNATIONAL JOURNAL OF INNOVATION AND TECHNOLOGY MANAGEMENT | 2012年 / 9卷 / 04期

关键词：

Managing ambiguity; exploration and exploitation; balancing;

D O I：

10.1142/S0219877012500253

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

This paper offers a model for effectively managing ambiguity at the fuzzy front end of innovation projects. We conducted in-depth studies of four new product development projects from the medical device industry. Through the abductive process of iterative grounded theory we built a model of the management of ambiguity. The model we propose shows that innovation teams that have a higher tolerance for ambiguity are better able to exploit it. The successful management of ambiguity in innovation projects rests upon the balancing of opposing needs.

引用

页数：24

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