STRATEGIC MANAGEMENT OF INNOVATION: MANAGING EXPLORATION-EXPLOITATION BY BALANCING CREATIVITY AND CONSTRAINT

被引：15
|
作者：
Saetre, Alf Steinar [1 ]
Brun, Eric [2 ]
机构：
[1] Norwegian Univ Sci & Technol, Dept Ind Econ & Technol Management, Alfred Getzv 1, N-7491 Trondheim, Norway
[2] Univ Stavanger, Dept Business Adm, N-4036 Stavanger, Norway
来源：
INTERNATIONAL JOURNAL OF INNOVATION AND TECHNOLOGY MANAGEMENT | 2012年 / 9卷 / 04期
关键词：
Managing ambiguity; exploration and exploitation; balancing;
D O I：
10.1142/S0219877012500253
中图分类号：
C93 [管理学];
学科分类号：
12 ; 1201 ; 1202 ; 120202 ;
摘要：
This paper offers a model for effectively managing ambiguity at the fuzzy front end of innovation projects. We conducted in-depth studies of four new product development projects from the medical device industry. Through the abductive process of iterative grounded theory we built a model of the management of ambiguity. The model we propose shows that innovation teams that have a higher tolerance for ambiguity are better able to exploit it. The successful management of ambiguity in innovation projects rests upon the balancing of opposing needs.
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收藏
页数：24
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