ADVERTISING MEDIA AND MARKETS, 2nd edition

被引：0

|

作者：

Simmons, Leo T.

机构：

来源：

JOURNAL OF MARKETING | 1951年 / 16卷 / 02期

关键词：

D O I：

10.2307/1247639

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：227 / 227

页数：1

相关论文

共 50 条

[1] STRATEGY IN ADVERTISING - MATCHING MEDIA AND MESSAGES TO MARKETS AND MOTIVATIONS, 2ND EDITION - BOGART,L
HEASTON, FE
[J]. JOURNAL OF ADVERTISING, 1986, 15 (03) : 61 - 62
[2] STRATEGY IN ADVERTISING - MATCHING MEDIA AND MESSAGES TO MARKETS AND MOTIVATIONS, 2ND EDITION - BOGART,L
GARRAMONE, G
[J]. JOURNAL OF COMMUNICATION, 1986, 36 (01) : 146 - 148
[3] Advertising, 2nd Edition
Perry, Roger C.
[J]. JOURNALISM QUARTERLY, 1953, 30 (03): : 383 - 384
[4] The principles of advertising, 2nd edition
Stone, C. L.
[J]. AMERICAN ECONOMIC REVIEW, 1926, 16 (01): : 122 - 123
[5] EFFECTIVE ADVERTISING, 2nd edition
Jones, Donald H.
[J]. JOURNALISM QUARTERLY, 1949, 26 (02): : 222 - 222
[6] ADVERTISING HANDBOOK, 2nd Edition
Gallup, George H.
[J]. JOURNALISM QUARTERLY, 1930, 7 (03): : 275 - 276
[7] ADVERTISING MEDIA PLANNING: A BRAND MANAGEMENT APPROACH, 2nd edition
Rawlins, Kara Gust
[J]. JOURNAL OF BUSINESS & FINANCE LIBRARIANSHIP, 2009, 14 (03) : 295 - 297
[8] THE TECHNIQUE OF ADVERTISING PRODUCTION, 2nd edition
Newsome, Ellis H.
[J]. JOURNAL OF MARKETING, 1955, 19 (04) : 396 - 396
[9] ADVERTISING, 2ND EDITION - WEILBACHER,WM
JONES, JP
[J]. JOURNAL OF ADVERTISING, 1985, 14 (04) : 64 - 65
[10] ADVERTISING, 2ND EDITION - RUNYON,KE
CROCKER, KE
[J]. JOURNAL OF ADVERTISING, 1984, 13 (04) : 61 - 62

← 1 2 3 4 5 →