STRATEGY IN ADVERTISING - MATCHING MEDIA AND MESSAGES TO MARKETS AND MOTIVATIONS, 2ND EDITION - BOGART,L

被引：0

|

作者：

HEASTON, FE

机构：

来源：

JOURNAL OF ADVERTISING | 1986年 / 15卷 / 03期

关键词：

D O I：

10.1080/00913367.1986.10673027

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

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页码：61 / 62

页数：2

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