MARKETING FOR NONPROFIT ORGANIZATIONS

被引：0

作者：

SHAPIRO, BP ^{[1
]}

机构：

[1] HARVARD UNIV,BUSINESS SCH,BOSTON,MA 02163

来源：

HARVARD BUSINESS REVIEW | 1973年 / 51卷 / 05期

关键词：

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：123 / 132

页数：10

共 50 条

[11] Nonprofit marketing: Marketing management for charitable and nongovernmental organizations
Popely, Deborah R.
[J]. NONPROFIT AND VOLUNTARY SECTOR QUARTERLY, 2008, 37 (01) : 179 - 183
[12] MARKETING STRATEGIES FOR NONPROFIT ORGANIZATIONS - ESPY,S
CLINE, S
[J]. CHILD WELFARE, 1994, 73 (03) : 286 - 286
[13] Utilization of Strategic Marketing in Nonprofit Sector - Evidence from Turkish Nonprofit Organizations
Ada, Nesrin
Altin, Huseyin Ozan
Pirnar, Ige
[J]. EGE ACADEMIC REVIEW, 2022, 22 (03) : 287 - 294
[14] Museums as nonprofit organizations and marketing strategies applied to the segment
Dal Molin, Elisiane Donde
Barbosa de Souza, Maria Jose
[J]. REVISTA CIENCIAS ADMINISTRATIVAS, 2006, 12 (02): : 191 - 200
[15] THE ROLE OF MARKETING STRATEGY IN OVERALL PERFORMANCE OF NONPROFIT ORGANIZATIONS
Cacija, Ljiljana Najev
[J]. 10TH INTERNATIONAL SCIENTIFIC SYMPOSIUM REGION ENTREPRENEURSHIP DEVELOPMENT (RED 2021), 2021, : 851 - 866
[16] The perspective of nonprofit organizations on cause-related marketing
Gwin, CF
[J]. 2000 AMA EDUCATORS' PROCEEDINGS - ENHANCING KNOWLEDGE DEVELOPMENT IN MARKETING, 2000, : 348 - 349
[17] Connected Causes: Online Marketing Strategies for Nonprofit Organizations
McNutt, John
[J]. JOURNAL OF COMMUNITY PRACTICE, 2012, 20 (04) : 495 - 496
[18] Developing a Marketing Strategy for Nonprofit Organizations: An Exploratory Study
Pope, Jennifer
Isely, Elaine
Asamoa-Tutu, Fidel
[J]. JOURNAL OF NONPROFIT & PUBLIC SECTOR MARKETING, 2009, 21 (02) : 184 - 201
[19] Marketing for nonprofit organizations, 2nd edition
Regensburger, L
[J]. PUBLIC RELATIONS REVIEW, 1997, 23 (04) : 417 - 418
[20] Business-nonprofit partnerships as a driver of internal marketing in nonprofit organizations. Consequences for nonprofit performance and moderators
Ignacio Alvarez-Gonzalez, Luis
Garcia-Rodriguez, Nuria
Rey-Garcia, Marta
Jose Sanzo-Perez, Maria
[J]. BRQ-BUSINESS RESEARCH QUARTERLY, 2017, 20 (02) : 112 - 123

← 1 2 3 4 5 →