MORPHOLOGY OF THEORY AND GENERAL THEORY OF MARKETING

被引：32

作者：

HUNT, SD ^{[1
]}

机构：

[1] UNIV WISCONSIN,GRAD SCH BUSINESS,MADISON,WI 53706

来源：

JOURNAL OF MARKETING | 1971年 / 35卷 / 02期

关键词：

D O I：

10.2307/1249920

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：65 / 68

页数：4

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