Foundations of marketing theory: Toward a general theory of marketing

被引：1
|
作者：
Dacin, PA [1 ]
机构：
[1] Queens Univ, Kingston, ON K7L 3N6, Canada
来源：
JOURNAL OF THE ACADEMY OF MARKETING SCIENCE | 2003年 / 31卷 / 02期
关键词：
D O I：
10.1177/0092070303031002010
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：207 / 210
页数：4
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