Promotion of active lifestyles

Tbis article states the theoretical perspective for the physical activity promotion, implemented in the "Modelo de movilizacion social con enfasis en la actividad fisica para reducir el sedentarismo en las regiones de Antioquia, Quindio y Bogota, D. C." research project, sponsored by COLCIENClAS and Ministerio de Proteccion Social. The physical activity prornotion was undertakcn as a component of healthy life styles in the made model, since an ecological approach (attitude, social, cultural and urban development factors) and multilevel (person, group, corn mun ity, institution, city), starting from the present health approaches, human performance and life quality and the most recent recommendations which come from the scientific evidences about this topic in the lastyears.