SOME LIMITS ON THE POTENCY OF WORD-OF-MOUTH INFORMATION

被引：0
|
作者：
WILSON, WR [1 ]
PETERSON, RA [1 ]
机构：
[1] UNIV TEXAS, AUSTIN, TX 78712 USA
来源：
ADVANCES IN CONSUMER RESEARCH | 1989年 / 16卷
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中图分类号：
F [经济];
学科分类号：
02 ;
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页码：23 / 29
页数：7
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