IMPACT OF BUSINESS NEWS CHANNELS ON INVESTORS' DECISION MAKING - AN EXPLORATORY ANALYSIS

India is one of the favourite destinations of foreign investors owing to its fastest growing economy. While saving money is the tendency of Indian people, the allocation of these savings is a cause for concern. The general tendency of Indian households is still to deposit their savings into banks and other Government instruments. Though, the securities market plays important role and promote the economic growth of the country, information, knowledge and confidence in investors are necessary to allocate their saving in securities market and make market more efficient. Business news channels have immensely influenced the world of finance and investing too. This study makes an attempt as to how the investors are learning and reacting after being influenced by business news channels for their investment.