Websites of Majorca Hotels: An Evaluation

After the commercial use of the Internet, the tourism industry has changed its structure. Intermediaries are losing space and hotels are beginning to contact costumers directly. At the island of Majorca, one of the main international tourist destinies, managing hotels' websites is a crucial role in these changes. This paper aims to measure the Internet presence and development level of the hotels' websites of this region. To that purpose, the website existence of 284 hotels was verified. The websites that were found had their development level analyzed with a measurement instrument constructed based on a qualitative analysis of the literature presented here. Results suggest that hotel's websites are still translating the mass media concept, as its interactivity and the internal processes necessary to keep the website "alive" still demanded some review.