OWN BRANDS AND THE COOKWARE MARKET

被引：21
|
作者：
MCMASTER, D
机构：
来源：
EUROPEAN JOURNAL OF MARKETING | 1987年 / 21卷 / 01期
关键词：
D O I：
10.1108/EUM0000000004758
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：83 / 94
页数：12
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