STRATEGY OF OWN BRANDS

被引：16
|
作者：
MORRIS, D [1 ]
机构：
[1] UNIV NOTTINGHAM,CONSUMER STUDY GRP,NOTTINGHAM NG7 2RD,ENGLAND
来源：
EUROPEAN JOURNAL OF MARKETING | 1979年 / 13卷 / 02期
关键词：
D O I：
10.1108/EUM0000000004930
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：59 / 78
页数：20
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