Media exposure and corporate reputation

被引：12

作者：

Cabral, Luis ^{[1
,2
]}

机构：

[1] NYU, Stern Sch Business, New York, NY 10003 USA

[2] CEPR, London, England

来源：

RESEARCH IN ECONOMICS | 2016年 / 70卷 / 04期

关键词：

Media; Reputation; Firm performance;

D O I：

10.1016/j.rie.2016.07.004

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The media typically provide greater coverage of large and reputed corporations. I provide a theory of firm reputation dynamics based on the positive feedback effects resulting form the correlation between firm size and media coverage. I show that, in equilibrium, the dynamics of firm reputation are highly asymmetric: slow increases in reputation are followed by sudden drops. Moreover, endogenous media coverage implies greater dispersion of firm performance. Finally, I consider implications for corporate media strategy, namely the trade-off between "no news is good news" and "there is no such thing as bad publicity." (C) 2016 Published by Elsevier Ltd. on behalf of University of Venice

引用

页码：735 / 740

页数：6

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