BRAND IMMORTALITY: HOW BRANDS CAN LIVE LONG AND PROSPER

被引：0
|
作者：
McKay, Peter Z. [1 ]
机构：
[1] Univ Florida, Gainesville, FL 32611 USA
来源：
JOURNAL OF BUSINESS & FINANCE LIBRARIANSHIP | 2010年 / 16卷 / 01期
关键词：
D O I：
10.1080/08963568.2011.530861
中图分类号：
G25 [图书馆学、图书馆事业]; G35 [情报学、情报工作];
学科分类号：
1205 ; 120501 ;
摘要：
引用
收藏
页码：96 / 98
页数：5
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