MARKET RESPONSE, COMPETITIVE BEHAVIOR, AND TIME-SERIES ANALYSIS

被引：95
|
作者：
HANSSENS, DM
机构：
来源：
JOURNAL OF MARKETING RESEARCH | 1980年 / 17卷 / 04期
关键词：
D O I：
10.2307/3150500
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：470 / 485
页数：16
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