MARKET RESPONSE, COMPETITIVE BEHAVIOR, AND TIME-SERIES ANALYSIS

被引：95

|

作者：

HANSSENS, DM

机构：

来源：

JOURNAL OF MARKETING RESEARCH | 1980年 / 17卷 / 04期

关键词：

D O I：

10.2307/3150500

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：470 / 485

页数：16

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