ADVERTISING: THEORY AND PRACTICE, 3rd edition

被引：0

作者：

Simmons, Leo T.

机构：

来源：

JOURNAL OF MARKETING | 1948年 / 13卷 / 01期

关键词：

D O I：

10.2307/1247507

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：124 / 125

页数：2

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