The Influence of e-CRM Competitive Advantage on e-CRM Performance in the Indian Banking Industry

被引：7
|
作者：
Kaur, Jasveen [1 ]
Kaur, Baljit [1 ]
机构：
[1] Guru Nanak Dev Univ, Univ Business Sch UBS, Amritsar 143005, Punjab, India
来源：
STRATEGIC CHANGE-BRIEFINGS IN ENTREPRENEURIAL FINANCE | 2016年 / 25卷 / 05期
关键词：
D O I：
10.1002/jsc.2079
中图分类号：
F8 [财政、金融];
学科分类号：
0202 ;
摘要：
e-CRM competitive advantage attained through e-CRM tools and techniques is a positive indicator of the financial and non-financial performance of the banks in India, thereby boosting the overall banks' profitability.
引用
收藏
页码：537 / 550
页数：14
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