A CRITICAL APPROACH TO CONSTRUCTION OF COMMUNICATION: MULTIMODEL COMMUNICATION AND AUDIENCE DESIGN

In all societies, there are important cultural elements that involve the life itself and that are reflected to people's use of language. It is a relative notion that communication can be done with the use of "Multi-model Communication and Audience Design" in a society where the use of language is formed within different cultural codes. Even though Christoph Sauer argues that Multi-Model Communication and Audience Design has an effect on the communication process, certain obstacles may occur within the process and thus the communication process is unable to reach the expected goal. Although the information examlified during communication are useful for increasing the effectiveness of mind, semantic values this information is within the implicit information. Thus Multi-Model Communication and Audience Design, which was pointed out by Christoph Sauer, brings out a partial communication because of different perceptions of individuals.