Research on the Aesthetic Psychology of the Audience in the Visual Communication Design

The visual communication design has been developing so far, and has become a special cultural phenomenon with the comprehension and inclusion of the plastic art, communication, marketing, visual physiology, visual psychology, semiotics, philosophy, aesthetics and many other kinds of disciplines. It has become an important form of the communication, exchange and interaction of the human information. From the relationship between the designers, the design, and the audiences as the starting point, the author of this article uses the principles of the communication and the psychology to analyze the needs of the audience, and the cognitive processes of the feelings, thus recommending that the designers should understand and take into account the psychological reactions of different audiences to carry on the design activities. The visual arts are those who cannot do without the concepts of the communication and the dissemination, and all the forms of arts have the final acceptance - the audience. We can carry out the studies of the works of the visual communication design from three aspects. The first is the research of the works of the design itself, including the history of the design and the methodology of the design and so on. The second is the study of the designers, including the experience of the growth of the designers, the design cases, and the design styles and so on. The third is to examine the audience who finally enjoy and watch the works of the design, including the psychologies of the design and the aesthetic psychologies and so on. From the point of view of the commercial design, the purpose of it is very strong, which will appeal to the audience's visual organs and their emotional experience. The success of the commercial design also depends on the psychological feelings and the levels of the acceptance of the audiences. This paper carries on the researches on the audience's aesthetic psychologies from the third point of view, hoping to be of certain value and significance to the design of the designers.